Folkloreando.com

Its a very comfortable look, but you still look put together, and I think women are very much enjoying that thats a part of fashion these days, says Rocher. Customers want pieces they can dress up for holiday time and be comfortable, and still be able to wear them in their everyday life.

party dress  and knit tunics have become increasingly popular this year as more women see them on the street and realize they can be worn in a wide variety of ways, by women of all ages.

It always takes a little bit for people to see it out there and then see a way that they can incorporate it into their wardrobe, she explains. At first people might think, its not my style, or its not for my age, but once you see it in a way that it suits your wardrobe, people embrace it more.

party dress , owner Tara Pierce says shes long been a fan of the party dress . Its a nice change from jeans and a T-shirt. Its feminine but its still casual and comfortable, she says.